ORB, Horizon Plantations, Ethio agri-CEFT, and Jittu Horticulture are all sister companies to FETCO and are under the umbrella of Alamoudi Group (MIDROC). Each company has it is own farm of different agricultural products such as fruits, vegetables, coffee, tea, sesame, and a variety of beans. Each Company has a slogan that reads” the race for quality doesn’t have a finish line”. This implies the company’s firm belief and commitment towards achieving quality and a driving force and acknowledgment of the trend of maintaining quality as an everlasting process. For Jittu horticulture plc, Quality is a way of life, source of inspiration, satisfaction, and pride. Our company is committed to total customer satisfaction through a consistent supply of reliable products on time. Customer orientation and, adoption of modern state-of-the-art technologies, strategic planning, and innovation are integral parts of its thought process. The company produces its quality product at four different locations and climate zones which enable its management of year-round production. Existence in the market by supplying quality products throughout the year creates a strong customer base and ensures reliability.